Every campaign type in the manager account, on one page, over any date range. Built directly from BigQuery — .
Share of spend by campaign type, and what each type returns. The Ads UI will show you one campaign type at a time; it will not put the funnel side by side.
Daily spend stacked by campaign type. Budget changes and launch dates show up as steps.
Each type judged on its own terms. Ranking metric differs by funnel position, because comparing a reach buy to a conversion campaign on the same number is how bad decisions get made.