M-Marketing Consultants

McNeill reporting

One page per campaign type, because they do not share a yardstick. Video is judged on cost per completed view and reports no conversions at all inside its attribution windows; Performance Max reports conversions on a fraction of the spend. Put them in one table and the ranking inverts.

Every campaign type

Portfolio

Where the money goes across video, Performance Max and Search. Spend, conversions and CPA only — the figures that mean the same thing in every campaign type.

$249,833
spend
33/34
campaigns live
21.6M
impressions
899
conversions

2025-05-07 to 2026-10-25 · 477 days with data

Open report →
Video deep dive

YouTube

Cost per 1,000 completed views by market, placements, demographics, daypart and creative length. Any date range.

$234,423
spend
14/14
campaigns live
21.4M
impressions

2026-06-24 to 2026-10-23 · 104 days with data

Open report →
Deep dive

Performance Max

Waiting on delivery. Fourteen of these campaigns only got working ZIP targeting on 11–15 September, so there is not yet a month of comparable data to read.

$13,514
spend
18/19
campaigns live
159K
impressions
896
conversions

2025-05-07 to 2026-10-25 · 477 days with data

Not ready
Deep dive

Search

One campaign. Not enough to carry a report of its own yet.

$1,896
spend
1/1
campaigns live
16K
impressions
3
conversions

2026-06-30 to 2026-10-25 · 118 days with data

Not ready

Planning

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